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Whether you’re building mobile apps to provide a valuable service to end users, to build a loyal audience for your brand, or to give customers easy access to your products and services, I get your mobile technology function and strategy in shape to maximise the value of your mobile apps.

I bring my unique expertise in mobile app engineering, strategy, and leadership to your team, and drive commercial value by:

helping you make framework and tech-stack choices to support your business goals
defining / building out your mobile tech strategy to give you confidence and minimise risk
improving your development workflow to get you from product idea to end users, quickly, effectively and repeatably
solving your mobile tech problems (rolling up my sleeves if I need to!) to remove blockers
coaching you and members of your team so you can repeat my success when I'm not there

WHY WORK WITH ME?

I work on a freelance basis, providing expertise when you need it. This is a great option for you because:

You get the advantage of my experience working with many different clients, in many different contexts. There aren't many challenges I haven't encountered, which means I'm well equipped to solve your problems effectively.
I focus on the challenges you need me to. I do the things that bring you most value, and you don't need to find other work to keep me busy.
I share my expertise with your team members, through knowledge transfer and / or coaching. You reap the benefits even when I'm not there.
You get the value of my expertise at a fraction of the cost of a full-time salary.

AREAS OF EXPERTISE

I work across the whole mobile app development lifecycle. Here are some examples of things I can help with:

Platform, Technology & Architecture

• Choosing the best technology to build your app with, given your business strategy and goals

• Defining a strategy to build your tech stack to support your future goals

• Implementing an architecture to allow you to move faster, delivering user value more frequently

Delivery Pipeline & Engineering

• Adding automation for builds and releases, so you can deliver value frequently and at high quality

• Creating a test automation strategy, to allow you to deliver new features faster without breaking older ones

• Troubleshooting / fine tuning your workflow and dev set up to remove bottlenecks and deliver faster

App Stores

• Navigating App Store rules and regulations

• Filling in privacy reviews and declarations for Apple App Store, Google Play Store and other stores you operate in

Monitoring & Decision Making

• Adding operational analytics so you can monitor the health of your app ‘in the wild’, and spot any issues early, before they cause problems

User Privacy & Compliance

• Reviewing user privacy across your tech stack to make sure you aren’t leaking user data, and to make sure you are compliant with GDPR and your T&Cs

• Filling in privacy reviews and declarations for Apple App Store, Google Play Store and other stores you operate in

Building & Scaling Development Teams

• Creating a recruitment plan for your team. How many people do you need, what skills, what levels, and what order should you hire

• Creating a dev team workflow with metrics to measure and improve your team’s ability to deliver value to users

• Coaching and mentoring tech leads / developers to help them implement on your strategy effectively

Coaching & Leadership

• Acting as your Fractional CTO, to provide technical leadership embedded in your team

• Augmenting technical leaders with my mobile-specific expertise

• Delivering talks or workshops if you need to up-skill your team, or address a specific issue you are having

• Coaching leadership to help you make the best technology decisions to meet your goals

• Coaching and mentoring tech leads / developers to help them implement on your strategy effectively

HOW I WORK

I work on a freelance basis, and typically provide my services in one of the following ways:

Short work packages

Short work packages, charged by the day

Monthly retainers

A monthly retainer, including regular work of 0.5-2 days per week

Advisory sessions

Advisory sessions (either ad hoc, or regular weekly or monthly sessions)

Workshops

Workshops - structured sessions delivered to your team over 0.5 - 1 day

WHO I WORK WITH

I work with teams and organisation building mobile app products. I most often engage with:

Start ups

CEOs, Founders and CTOs

SMEs

Heads of Engineering and CTOs

Enterprises

Heads of Mobile and Heads of Engineering

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